How to Gain Organic Instagram Followers

Is it even possible to organically increase your Instagram followers anymore? While this platform is one of the best places to communicate your brand visually and connect with your audience, it’s no longer just a social network. Since the launch of Instagram Ads, Instagram TV, and Instagram Business Accounts, it has transformed into a playing field for influencers, marketers, and businesses to promote themselves.

Today, people use Instagram not only to connect with their friends but also to connect with their favorite brands and shop online. Studies have found that the majority of consumers use Instagram to search for a brand and 80 percent of them follow at least one brand on Instagram.

If you’re active on the platform, there are two ways to increase your Instagram followers: through paid and organic ways. If you’re just starting out your Instagram marketing journey and still not sure whether to spend your money here or not, you’re in the right place. In this article, we’ll go through the step-by-step process of gaining followers organically.

Instagram users are engaged and love to share and comment on photos and videos that they think are good. A study found that on average, Instagram images get 23 percent more engagement than Facebook images.

In order to catch your audience’s attention on Instagram, the first rule is to create engaging content. The more engaging your content is, the more likely people will share it.

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